Apple 12 Event Live from Reventador
The Apple 12 event is due to kick off at 6:00PM London GMT time and boy are we ready for what the big fruit has to offer the world.
New 13″ Macbook Pro Retina display
SEO? I’m a genius at that already!
So here you are, straight out of A 3 hour All In One SEO plugin session wondering why your website hasn’t ranked quite as well as you had thought after your intensive keyword optimisation and meta description trickery. Well let me break it down for you:
- Unless your market is massively under saturated, titles, keywords and descriptions won’t get you anywhere.
Sure, they can make a huge difference, and sometimes when done properly they are the difference between rank 50 and rank 4. But when it gets down to it, in competitive markets you’re going need some more juice than just meta data.
So how do I outrank my competitors you ask? Let me tell you. Blogging. Blogging is by far one of the most powerful ways to SEO your site and make it more competitive on search engines such as Google. Not only does Google work well with Google Plus and WordPress to deliver author Gravatars and more exciting data on search rankings it also ranks these posts highly depending on comments. So much to say Google crawls comments on your posts, so your readers are actually SEO’ing your site for you, for free.
My concept of SEO with blogging
How I explain blogging
If you where a fisherman in the mid 12th century and needed to feed your family how would you go about catching fish? Would you stick your head in the water whilst Alexander the fishing assistant holds onto your waistcoat as you hang out of your small wooden paddling boat? Of course not, you would use a fishing rod. However, Richard son of Henry from down the road is also a fisherman, he has a net and catches twice the fish you can catch in a day, in just one hour. He sells more fish and before you know it, Richard is the go-to-guy for fish in the town. So you need to get yourself a net.
What does this have to do with SEO? Imagine the fish are visitors (or leads/clients) and the rod is your website. You can bring in 5 visitors a day with your website but now imagine that the net Richard son of Henry has is a blog. He brings in more visitors, maybe he catches a few weeds in his net (non-clients) but that doesn’t matter. Before you know it everyone knows about Richard, even if they don’t like fish. The next time someone asks for a good fishmonger, they will be recommend Richard son of Henry and you’ll be telling Alexander about your genius invention called steam power. Right?
So what am I getting at? Blogs might not attract customers or clients through organic methods but they will generate visitors, readers, comments and even have other authors writing about you. This in turn will increase your websites rankings and bring in more REAL customers, the people that search for your service or product.
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What do I blog about?
What are the benefits of blogging?
This bit is important, so important I shall explain it very carefully using lots of examples.
Joe is a web designer (like us) and he wants to start blogging on his web design website. His clients are most likely going to search for ‘web designer in [location]‘ so he knows that he will have to populate his posts with ‘web’, ‘design’ and the [location] he wants to target. If he creates a blog post about the new office he recently moved into there is a high chance that the density of his chosen keywords in the post will be very low. Not only will his clients probably find this post boring and rather corporate, no one on the Internet will search for Joe’s ‘Moved into the new office’ post. However if he chooses to write a post about designing the perfect contact page on your website (something a lot of designers have issues with) there is a high chance that he will have a high density for his chosen keywords because they are actually related to the topic significantly. Here is where it gets interesting however, whilst his clients may not search how to create the perfect contact page, other web designers might. These designers may comment on the page saying ‘Thanks Joe, really enjoyed how you got stuck into the issues regarding the design of the perfect contact page’. Google will crawl that comment and see that it not only relevant but it also contains the keywords Joe is trying to rank highly for. Need I say anymore? Are there alarm bells ringing right now?
Identifying who will read your posts.
How will they hear about it?
This is a question I am asked far too often. ‘How will my customers find this post and thus promote your brand or product?’. As I mentioned with the fishing example, blogging is a tool to attract attention, not a tool used to attract customers to your homepage. Google ranks websites based upon lots of factors but attention and relevant content are extremely powerful in boosting these ranks. When you write your posts, write them for a target audience that is going to be searching for answers or opinions on the information you are writing about. For example, I am writing an article about SEO, written for people who have some knowledge of SEO. I know that most people will search ‘How to SEO my website’ or ‘How to SEO my blog’ so I can write content, titles and tags that answer these questions. That way, when people do read it they may comment or link it thus creating more juice for my website giving me a higher rank on google. So to answer the above questions, don’t worry about who will see it, worry about how your going to write a blog post for a target audience that will help them in some way or leave them feeling educated/inspired/happy after reading it.
What do I do next?
Log onto your WordPress site or any other Blogging platform and start writing an article aimed at a target audience heavily related to your websites image, theme, products or services. If you need help, or want something a little more intense then why not check out our SEO marketing or our Social Marketing services.
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How much did Microsoft pay for that?
Microsoft have recently released after over 25 years that they have changed their logo. The announcement was made to be released with their new operating system, Windows 8. Here at Reventador we often suggest new branding campaigns when releasing a new service or product. Why you may ask? Well, to get straight to the point it gives clients or consumers the feeling that the product or service is new, modern and up to date. This installs a certain confidence in the consumer regarding your product and can improve sales and exposure. For these reasons we understand why Microsoft have made a bold move in re-designing their company logo for the launch of Windows 8. The thing we don’t understand is why they chose to design it in Microsoft Paint.